Strategy question

What do you believe to be the top challenges associated with DeFi today?

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What this question tests

Strategic and market knowledge: naming real structural problems in DeFi and their business implications.

How to approach it

  1. State the interpretation: focus on retail-facing challenges since this is a PM role, not protocol engineering.
  2. Name usability challenges: complex wallets, gas fees, and irreversible mistakes that scare off mainstream users.
  3. Name trust challenges: hacks, rug pulls, and lack of regulatory clarity that deter institutional capital.
  4. Connect each challenge to Coinbase's business, such as how poor UX limits DeFi product adoption on the platform.
  5. Suggest how Coinbase could address one challenge, like a simplified DeFi wallet with guardrails.

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