Strategy question

What is phishing? How can we educate our customers on phishing?

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What this question tests

Tests basic security literacy plus product thinking on turning that knowledge into an effective customer education strategy.

How to approach it

  1. Define phishing plainly: fraudulent messages impersonating a trusted source, like Coinbase support, to trick users into revealing login credentials or sending funds.
  2. Identify why this matters specifically for a crypto exchange: transactions are irreversible, making phishing victims far harder to make whole than in traditional banking.
  3. Segment on newer, less experienced crypto users, the group most vulnerable to phishing and least likely to recognize red flags.
  4. Propose in-context education: real-time warnings during high-risk actions, like withdrawal requests from an unfamiliar device, plus simple, jargon-free red-flag examples shown during onboarding.
  5. Define success as reduced phishing-related support tickets and account-compromise incidents, tracked against overall user growth.

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