Product design question

What feature would you include in LinkedIn to increase its revenue?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests feature ideation tied to a concrete business model, requiring the candidate to connect a feature to one of LinkedIn's actual revenue lines.

Pick one revenue line to focus on, such as Premium subscriptions, rather than listing ideas across all of Talent, Marketing and Premium.
Identify an underserved segment: passive job seekers who don't see enough value in Premium today.
Propose a specific feature: a skill verification add-on where Premium users take assessments and display verified badges to recruiters.
Explain the mechanism: verified badges raise InMail response rates, which both recruiters and job seekers value, creating pull toward Premium.
Define the success metric as Premium conversion among users who complete a verification, plus downstream recruiter engagement.
Note the trade-off that this could overlap with LinkedIn Learning certificates, so scope needs to stay distinct.

Ties the feature directly to a named revenue stream instead of a vague engagement feature.
Uses illustrative numbers as assumptions: assume 1% of 200M monthly job seekers convert at $30 per month, roughly $720M annualized.
Explains the value exchange for both sides, job seeker gets visibility, recruiter gets signal, which is what makes it monetizable.
Flags cannibalization risk against LinkedIn Learning and the existing Skills section.

Proposing a feature disconnected from any specific revenue line.
Ignoring that LinkedIn already has adjacent features a new idea might duplicate.
Not defining a success metric beyond more engagement.

Chapters of the AI PM course that teach what this question tests.