Product design question

What other features would you add to the Twitter app?

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What this question tests

Product sense and prioritization: can the candidate propose features grounded in a real user pain point rather than a random idea.

How to approach it

  1. Ask which user segment to focus on, for example casual scrollers, niche communities, or public figures, since Twitter serves all three differently.
  2. Pick one segment, such as niche community members, and name their pain point: hard to find ongoing conversations on a specific topic.
  3. Propose a feature, for example topic based rooms that surface the best replies on a subject in real time.
  4. Prioritize using reach times impact times confidence against effort, and explain why this beats two or three alternative ideas.
  5. Define a success metric, such as daily active participants in topic rooms and their day 7 retention.

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