Product design question
What other features would you add to the Twitter app?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense and prioritization: can the candidate propose features grounded in a real user pain point rather than a random idea.
How to approach it
- Ask which user segment to focus on, for example casual scrollers, niche communities, or public figures, since Twitter serves all three differently.
- Pick one segment, such as niche community members, and name their pain point: hard to find ongoing conversations on a specific topic.
- Propose a feature, for example topic based rooms that surface the best replies on a subject in real time.
- Prioritize using reach times impact times confidence against effort, and explain why this beats two or three alternative ideas.
- Define a success metric, such as daily active participants in topic rooms and their day 7 retention.
What a strong answer includes
- Anchors the pitch in a specific segment, for example sports fans during live games, rather than a vague everyone-wins feature.
- Compares the idea against an alternative, like improved thread readability, and explains the tradeoff explicitly.
- Names a concrete success metric with an assumed baseline, such as 10 percent of live event tweets currently come from under 1 percent of accounts.
Common mistakes
- Listing five shallow feature ideas instead of going deep on one with real reasoning.
- Ignoring how the feature affects the core timeline or ad business.
Likely follow-up questions
- Why this feature over other things Twitter could build this quarter?
- How would you measure whether it actually solved the pain point?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a new feature for Twitter that improves the new user’s experience.Twitter · Product design · Medium
- How would you improve Twitter?PayPal · Product design · Easy
- How would you improve Instagram?Meta · Product design · Easy
- How would you improve the sign up process for LinkedIn?LinkedIn · Product design · Easy
- How would you improve Facebook Reactions?Meta · Product design · Easy
More questions from Twitter
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop