Strategy question

What should be stripe's credit card strategy?

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What this question tests

Strategic reasoning grounded in the company's actual business model, payments infrastructure, not a consumer bank.

How to approach it

  1. Clarify: not a card issuer for consumers historically, so 'credit card strategy' likely means Issuing, letting platforms issue branded cards.
  2. Identify the angle: Issuing lets platforms, like gig-economy apps and fintechs, issue cards to their users, extending the role from payment acceptance to full money movement.
  3. Prioritize growing Issuing adoption among existing platform customers first, cross-selling into an installed base, over targeting net-new card-only customers.
  4. Consider the expense-management angle: a corporate card product for business spend management, competing with Brex and Ramp.
  5. Weigh competitive risk: Brex, Ramp, and Marqeta are entrenched in card issuing, so the advantage must be the existing payments relationship, not a from-scratch card business.
  6. Define success as Issuing revenue as a share of platforms already using core payments, and corporate card attach rate among SMB customers.

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