Product design question
With a mandate to improve the merchant experience on Amazon, what would you build next?
- Amazon
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense for a two sided marketplace, focusing on the seller side rather than the more commonly asked buyer side.
How to approach it
- Segment merchants: large brands with dedicated teams versus small third party sellers managing everything themselves.
- Pick the underserved segment, small sellers, since they have the least tooling and highest churn risk.
- Identify their top pain point: inventory and fulfillment visibility, especially demand forecasting for FBA stock levels.
- Propose an AI assisted restock recommendation tool that flags stockout risk and overstock before it happens.
- Define success: reduction in stockout days for sellers using the tool, adoption rate among small sellers.
What a strong answer includes
- Picks a specific, underserved seller segment instead of a generic improve the seller dashboard answer.
- Names a concrete, high cost pain point, stockouts and overstock under FBA fees, rather than a cosmetic UI fix.
- Gives a believable metric, cutting average stockout days per SKU from an assumed 12 to 6.
Common mistakes
- Treating merchants as one undifferentiated group instead of segmenting by size and sophistication.
- Proposing a UI redesign with no tie to a measurable seller outcome like stockouts or fees.
Likely follow-up questions
- How would you prioritize this against other seller pain points like return fraud or fee complexity?
- How would you validate the forecasting model's accuracy before rollout?
More product design questions
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- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop