Product design question

With a mandate to improve the merchant experience on Amazon, what would you build next?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

Start a mock interview on this question · Mock interview from a job description

What this question tests

Product sense for a two sided marketplace, focusing on the seller side rather than the more commonly asked buyer side.

How to approach it

  1. Segment merchants: large brands with dedicated teams versus small third party sellers managing everything themselves.
  2. Pick the underserved segment, small sellers, since they have the least tooling and highest churn risk.
  3. Identify their top pain point: inventory and fulfillment visibility, especially demand forecasting for FBA stock levels.
  4. Propose an AI assisted restock recommendation tool that flags stockout risk and overstock before it happens.
  5. Define success: reduction in stockout days for sellers using the tool, adoption rate among small sellers.

What a strong answer includes

Common mistakes

Likely follow-up questions

More product design questions

More questions from Amazon

Learn the skill behind it

Chapters of the AI PM course that teach what this question tests.

Preparing for a specific role?

Book summaries for this kind of question

Browse all 4,000+ questions in the bank