Product design question

You are a PM of a B2B product. Design a pricing tool that is going to be used by sales managers.

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What this question tests

B2B product design for an internal sales tool, requiring the candidate to reason about workflow efficiency and pricing accuracy.

How to approach it

  1. Clarify the user: sales managers configuring deal pricing, distinct from the end customer facing pricing page.
  2. Identify the core job: quickly generating an accurate, approved price quote for a complex, configurable product.
  3. Identify the pain point: manual pricing calculations are slow and prone to costly errors on large deals.
  4. Prioritize accuracy and speed of quote generation, since both directly affect deal velocity and revenue risk.
  5. Propose a guided configurator with built in discount approval thresholds and automatic margin calculation.
  6. Define success with quote turnaround time and reduction in pricing errors requiring rework.

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