Product design question
You are product manager of Amazon.co.in home page. How will you improve the product?
- Amazon
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Localized product improvement thinking, adapting a global product's home page to specific regional user behavior and needs.
How to approach it
- Confirm the goal: conversion, discovery, or trust for the India specific home page.
- Identify what differs locally: higher price sensitivity, cash on delivery preference, and mobile first, lower bandwidth usage.
- Prioritize a fast loading, deal forward layout given price sensitivity and bandwidth constraints.
- Propose surfacing cash on delivery eligibility and regional language options prominently above the fold.
- Define success with page load time, conversion rate, and regional language toggle usage.
What a strong answer includes
- Grounds the redesign in real India specific behavior, cash on delivery preference and bandwidth constraints, not a generic homepage refresh.
- Prioritizes page speed as a functional feature, not just aesthetics, given the mobile first, lower bandwidth user base.
- Proposes a concrete change, surfacing cash on delivery eligibility early, tailored to local payment behavior.
- Sets a specific metric, page load time, tied directly to a known local constraint.
Common mistakes
- Applies a US style homepage redesign without accounting for India specific user behavior.
- Ignores page load performance, a critical factor in lower bandwidth markets.
Likely follow-up questions
- How would you test this without disrupting the global Amazon design system?
- How would you prioritize regional languages to support first?
- How would you measure whether cash on delivery visibility actually drove more first time buyers?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop