Product design question
You are the Product Manager at Flipkart. How would you design a UMS (User Management System) that would be used by different teams at Flipkart? You do not need to focus on the scalability of the system.
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What this question tests
Internal platform product design for cross-team infrastructure: identifying the core needs of multiple internal stakeholder teams.
How to approach it
- Clarify scope: a User Management System handling authentication, roles, and permissions used by multiple internal teams at Flipkart, explicitly excluding scalability per the prompt.
- Identify the users: internal teams (customer support, marketplace operations, engineering) who each need different levels of access to user account data and actions.
- Name pain points: without a unified system, teams likely build redundant access tools, creating inconsistent permission models and security risk.
- Design core features: centralized user identity and role-based access control, an audit log of who accessed or modified what user data, and a self-serve permission request and approval workflow for new team needs.
- Prioritize role-based access control and audit logging first, since security and compliance (who can see sensitive customer data) are the highest-risk, highest-priority requirements for this kind of system.
- Define success as reduction in redundant, team-specific user management tools built outside the central system, and audit compliance coverage.
What a strong answer includes
- Explicitly respects the prompt's scoping constraint, focusing on functionality rather than getting distracted by scalability, which was ruled out.
- Prioritizes role-based access control and audit logging as the highest-risk requirements, correctly reflecting security and compliance stakes for user data.
- Names a concrete adoption metric, reduction in redundant team-built tools, that reflects whether the system actually became the single source of truth.
Common mistakes
- Spending significant time on scalability considerations despite the prompt explicitly excluding that concern.
- Designing a single flat permission model that ignores the genuinely different access needs across different internal teams.
Likely follow-up questions
- How would you handle a team that needs a permission level not covered by your standard roles?
- How would you get teams to migrate off their existing, informal user management tools?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop