Strategy question

You have been hired by an Airline consortium and been giving a budget of $1m to change the perception that Air Travel is not enjoyable - what would you do?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Creative but grounded strategy under a real budget constraint, prioritizing high-leverage spend over broad advertising.

Clarify the goal: shifting public perception through marketing or experience, not fixing operational pain like delays or security, which the budget can't solve.
Reject broad mass-market advertising, since the budget is too small to move perception at scale through traditional ads.
Prioritize a highly visible, shareable campaign targeting the most vocal pain point, designed to generate earned media rather than paid reach.
Propose a concrete idea: fund a visible in-airport experience improvement in one high-traffic hub, timed for press coverage, rather than a diffuse national campaign.
Pair it with a digital content push, real traveler stories amplified via social, cheap relative to traditional ad buys.
Define success as earned media reach and sentiment shift measured via a pre and post survey in the targeted market.

Explicitly reasons about budget scale, too small for mass advertising, so pivots to a high-leverage, earned-media approach.
Proposes a concrete, executable stunt rather than an abstract 'run a campaign' answer.
Sets a realistic, scoped success metric, regional sentiment and earned media, instead of implying national perception change.

Proposing a broad national ad campaign the budget cannot realistically fund or move the needle on.
No proposed way to measure whether perception actually shifted.

Chapters of the AI PM course that teach what this question tests.