Product design question
You inherited a team/product riddled with issues. What are you going to do as a PM?
- Amazon
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Prioritization and diagnostic skill when inheriting a troubled product, showing a structured first 30 to 90 day plan.
How to approach it
- First listen and learn, review existing metrics, past postmortems, and talk to engineering, support, and a sample of users before proposing changes.
- Categorize the issues, technical debt and reliability problems, unclear product direction, or team and process dysfunction.
- Prioritize by severity and reversibility, fixing active reliability or trust issues first since they compound the longer they persist.
- Stabilize before innovating, resist the urge to launch new features until the core experience and team processes are stable.
- Set a short-term plan, e.g. 30 days diagnosing and quick wins, 60 days addressing the top structural issue, 90 days a clear forward roadmap.
- Define success metrics for the turnaround, reduction in critical bugs or churn in the first 90 days and team morale or velocity indicators.
What a strong answer includes
- Starts with diagnosis and listening rather than jumping straight into fixes, showing judgment under an ambiguous, high-pressure situation.
- Categorizes the issues explicitly, technical, product, and team, since a generic 'issues' framing hides what actually needs different fixes.
- Prioritizes stabilization over new feature launches, recognizing that a troubled product needs a stable foundation before growth investment.
- Proposes a concrete phased timeline, 30/60/90 days, with a measurable outcome at each stage.
Common mistakes
- Jumping immediately into fixes or new features without first diagnosing root causes.
- Treating all the inherited issues as equally urgent instead of prioritizing.
- Not proposing any concrete timeline or check-in points.
Likely follow-up questions
- What would you do in your first week specifically.
- How would you rebuild trust with a demoralized team.
- How would you decide what to fix first if everything feels urgent.
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop