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Product launch interview questions ask you to plan a go-to-market, decide whether to ship, or measure a launch. Answer with a six step launch framework, then practice on the 364 real launch and GTM questions in the AllthingsPM question bank.
Obviously Awesome teaches you how to position a product so the right buyers see its value; Crossing the Chasm teaches you which buyers to target next and why. Read Dunford first for a launch, Moore first for a growth stall. AllthingsPM has free summaries of both, 41 minutes in total.
40 real product launch and go-to-market questions from the AllthingsPM question bank, grouped by type, each linked to its own page with what a good answer includes.
Reading is the easy half.
The course grades the other half.
