Behavioral question

How do you handle disagreements with the CEO or other execs about product direction?

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What this question tests

Ability to push back constructively on senior leadership while maintaining the relationship and ultimately aligning the team.

How to approach it

  1. Describe your first move: understand the exec's reasoning fully before disagreeing, since their view may include context you lack.
  2. Explain how you bring your counter view: with data or user evidence, not just opinion, framed around the shared goal.
  3. Describe the escalation path if disagreement persists: propose a small test or pilot to resolve it with evidence rather than authority.
  4. Explain how you commit once a decision is made, even if it was not your preferred direction, to keep the team aligned.
  5. Give a concrete example following this structure, including what data or story changed the outcome.

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