Product design question
How would you design a new Siri?
- Apple
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product design for a conversational AI assistant, balancing capability expansion with reliability and trust.
How to approach it
- Users: segment by use case, quick hands-free tasks like setting timers and messages, versus more complex requests like planning or multi-step tasks.
- Pain points: current voice assistants are often seen as unreliable for anything beyond simple commands, causing users to default back to typing.
- Prioritize: focus on reliability and context retention for common daily tasks before expanding to complex, open-ended requests.
- Solution: a redesigned Siri with better contextual memory across a conversation, and tighter integration with on-device apps for more capable task completion.
- Guardrail: privacy, since voice assistants process sensitive audio data, on-device processing should be prioritized where possible to maintain trust.
- Success metric: task completion rate without falling back to manual input, and repeat daily usage rate.
What a strong answer includes
- Identifies the real known weakness, unreliability on multi-step or contextual requests, grounded in common criticism of voice assistants (common knowledge).
- Prioritizes reliability on core daily tasks before chasing broader capability, a realistic sequencing given trust must be rebuilt first.
- Adds a privacy guardrail, on-device processing, appropriate given Apple's known privacy positioning (common knowledge) and the sensitivity of voice data.
Common mistakes
- Proposing a broad list of new features without addressing the core reliability problem first.
- No mention of privacy, a significant consideration given the sensitivity of always-listening voice assistants.
- Vague success metric with no tie to actual task completion reliability.
Likely follow-up questions
- How would you measure whether users trust the assistant more after this redesign?
- What would you prioritize first, reliability or new capabilities, and why?
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More questions from Apple
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop