Product design question
You are the PM for Apple TV streaming service. What would your roadmap for the next three years look like?
- Apple
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic roadmapping: can you sequence multi-year priorities for a streaming product with a clear rationale tied to Apple's actual competitive position.
How to approach it
- State Apple TV+'s current position: smaller content library than Netflix, but tied to Apple's hardware ecosystem and One subscription bundle.
- Year 1 priority: content volume and breadth (more originals, sports rights) to reduce churn from a thin catalog.
- Year 2 priority: bundling and distribution leverage, e.g. deeper integration with Apple One and default placement on Apple devices.
- Year 3 priority: international expansion and live/sports content to build habitual, frequent viewing rather than occasional binge visits.
- Explain the sequencing logic: fix retention (content) before scaling acquisition (bundling, international).
- Name the metric per phase: content-driven churn reduction, then bundle attach rate, then international MAU.
What a strong answer includes
- Grounds the roadmap in Apple TV+'s specific weakness (thin catalog, low frequency of visits) rather than a generic streaming roadmap.
- Sequences priorities logically: retention fixes before growth bets, since growing a leaky bucket wastes content spend.
- Leverages Apple's real advantage, hardware bundling and Apple One, as a differentiator versus Netflix/Disney+.
- Gives each year a distinct, measurable goal instead of a vague list of features.
Common mistakes
- Proposing a roadmap that could apply to any streaming service, ignoring Apple's specific position and assets.
- Front-loading international expansion before fixing retention in the core market.
Likely follow-up questions
- How would you decide how much to invest in live sports versus scripted originals?
- What would make you cut a priority from this roadmap if budget were halved?
More product design questions
- How would you redesign the Apple App Store?Apple · Product design · Hard
- Do you prefer iOS or Android? Based on your preferred mobile OS, design a product of your choice.Google · Product design · Medium
- You are a PM at Apple. How would you design a feature for the iPhone that enhances accessibility for users with disabilities?Apple · Product design · Medium
- How would you design a new Siri?Apple · Product design · Hard
- How would you improve Apple Podcast?Apple · Product design · Easy
- As a PM at Apple, you are tasked with delivering the new version of iOS 19. What features would you prioritize and why?Apple · Product design · Hard
More questions from Apple
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop