Apple product manager interview questions
24 questions asked in Apple product manager interviews: 10 product design, 5 strategy, 3 metrics, 4 behavioral, 2 AI & technical. Each has an answer guide, and you can practice any of them in a mock interview.
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Product design questions (10)
- How would you redesign the Apple App Store?Apple · Product design · Hard
- You are the PM for Apple TV streaming service. What would your roadmap for the next three years look like?Apple · Product design · Hard
- Do you prefer iOS or Android? Based on your preferred mobile OS, design a product of your choice.Google · Product design · Medium
- You are a PM at Apple. How would you design a feature for the iPhone that enhances accessibility for users with disabilities?Apple · Product design · Medium
- How would you design a new Siri?Apple · Product design · Hard
- How would you improve Apple Podcast?Apple · Product design · Easy
- As a PM at Apple, you are tasked with delivering the new version of iOS 19. What features would you prioritize and why?Apple · Product design · Hard
- How would you improve Apple Wallet?Apple · Product design · Easy
- Design an Apple OS feature that promotes climate responsibility.Apple · Product design · Easy
- As a PM for Apple Music, how would you improve user engagement and retention, especially among younger audiences?Apple · Product design · Medium
Strategy questions (5)
- Should Apple launch its own search engine?Apple · Strategy · Hard
- Should Apple invest in a social feature for iMessage, and how would you approach it?Apple · Strategy · Hard
- Should Apple introduce AI-powered personalization on iOS home screens? Why or why not?Apple · Strategy · Hard
- You are a PM at the streaming service Apple TV. Tell me what your roadmap would look like for the coming year.Apple · Strategy · Hard
- You are a product manager at Apple for Apple Maps. What will you do to regain market share?Apple · Strategy · Hard
Metrics questions (3)
- For the Apple Card, a high number of customers are not making their monthly payments, resulting in negative effects to a customer’s account and high complaints call volume. Why might the customers be having issues making payments, and what happens to their accounts?Apple · Metrics · Medium
- Apple frequently updates its product lineup with new features and design changes. How would you analyze the impact of a recent Apple product update on user experience and market competitiveness?Apple · Metrics · Hard
- How would you measure the success of iPad Pro?PayPal · Metrics · Medium
Behavioral questions (4)
- Was there a time when you disagreed with the manager's decision? How did it play out, and what happened in the end?Amazon · Behavioral · Medium
- Tell me about a time when you had to deal with ambiguity.Apple · Behavioral · Easy
- Can you give me an example where you made changes to your app based on user feedback?Apple · Behavioral · Easy
- Can you please create requirements and acceptance criteria for this page https://www.apple.com/shop/buy-watch/apple-watch to be implemented by engineering team?Apple · Behavioral · Easy
AI & Technical questions (2)
- What happens when you swipe your credit card?Apple · AI & Technical · Easy
- How does Apple Cash and Apple Card work together?Apple · AI & Technical · Easy
Learn what these questions test
Chapters of the AI PM course, built from 604 real PM job postings.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop