Product design question

How would you improve Apple Wallet?

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What this question tests

Basic product sense: identifying a real user pain point in a familiar app and proposing a focused improvement.

How to approach it

  1. Name Wallet's core users: people storing cards, transit passes, tickets, ID, and loyalty cards.
  2. Pick one underused feature area, such as loyalty cards, and state its current pain point.
  3. Propose a specific fix, such as auto surfacing the right loyalty card or ticket based on location and time.
  4. Explain the mechanism: geofencing and calendar integration to detect context.
  5. Define a success metric, like Wallet open to use rate for the targeted card type.

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