Product design question
How would you improve Apple Wallet?
- Apple
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Basic product sense: identifying a real user pain point in a familiar app and proposing a focused improvement.
How to approach it
- Name Wallet's core users: people storing cards, transit passes, tickets, ID, and loyalty cards.
- Pick one underused feature area, such as loyalty cards, and state its current pain point.
- Propose a specific fix, such as auto surfacing the right loyalty card or ticket based on location and time.
- Explain the mechanism: geofencing and calendar integration to detect context.
- Define a success metric, like Wallet open to use rate for the targeted card type.
What a strong answer includes
- Picks a concrete, underserved use case, boarding passes buried among many cards, instead of a vague answer.
- Proposes surfacing the relevant pass automatically near a gate or store using signals Apple already has.
- Gives an illustrative metric, reducing time to find the right pass from an assumed 15 seconds to 3.
Common mistakes
- Suggesting unrelated features like a budgeting dashboard instead of improving Wallet's core job.
- No success metric to know if the change worked.
Likely follow-up questions
- How would you handle privacy concerns with location based card surfacing?
- What would you cut if you could only ship one improvement this year?
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More questions from Apple
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop