Product design question
You are a PM at Apple. How would you design a feature for the iPhone that enhances accessibility for users with disabilities?
- Apple
- Product design
- Medium
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What this question tests
Product design for accessibility, requiring specificity about which disability and which real barrier is being solved.
How to approach it
- Pick a specific disability to focus on, such as low vision, since 'accessibility' broadly covers many different needs.
- List concrete pain points for low vision users: small text, low contrast interfaces, and difficulty locating buttons quickly.
- Check what Apple already offers, like VoiceOver and Magnifier, to avoid duplicating existing accessibility features.
- Identify a gap: real-time scene description or better contrast adaptation in everyday apps beyond the built-in accessibility settings.
- Propose a feature: an AI powered scene and text description mode activated with a physical button press for quick, hands-free use.
- Define success as feature adoption among users with vision impairment and reduction in reliance on third party apps for the same need.
What a strong answer includes
- Picks one specific disability, low vision, rather than a vague answer trying to cover all disabilities equally.
- Shows awareness of Apple's existing accessibility suite, VoiceOver and Magnifier, and proposes a genuine gap beyond them.
- Proposes a concrete, quickly accessible trigger, like a hardware button shortcut, since accessibility features need minimal friction to use.
- Picks a specific adoption metric among the target disability segment rather than general app usage.
Common mistakes
- Trying to solve for all disabilities at once instead of picking one and going deep.
- Proposing a feature that duplicates an accessibility tool Apple already ships.
Likely follow-up questions
- How would you test this feature with users who have low vision?
- How would you make this discoverable to the users who need it most?
More product design questions
- How would you redesign the Apple App Store?Apple · Product design · Hard
- You are the PM for Apple TV streaming service. What would your roadmap for the next three years look like?Apple · Product design · Hard
- Do you prefer iOS or Android? Based on your preferred mobile OS, design a product of your choice.Google · Product design · Medium
- How would you design a new Siri?Apple · Product design · Hard
- How would you improve Apple Podcast?Apple · Product design · Easy
- As a PM at Apple, you are tasked with delivering the new version of iOS 19. What features would you prioritize and why?Apple · Product design · Hard
More questions from Apple
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop