Product design question

You are a PM at Apple. How would you design a feature for the iPhone that enhances accessibility for users with disabilities?

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What this question tests

Product design for accessibility, requiring specificity about which disability and which real barrier is being solved.

How to approach it

  1. Pick a specific disability to focus on, such as low vision, since 'accessibility' broadly covers many different needs.
  2. List concrete pain points for low vision users: small text, low contrast interfaces, and difficulty locating buttons quickly.
  3. Check what Apple already offers, like VoiceOver and Magnifier, to avoid duplicating existing accessibility features.
  4. Identify a gap: real-time scene description or better contrast adaptation in everyday apps beyond the built-in accessibility settings.
  5. Propose a feature: an AI powered scene and text description mode activated with a physical button press for quick, hands-free use.
  6. Define success as feature adoption among users with vision impairment and reduction in reliance on third party apps for the same need.

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