Product design question

How would you improve the worst post-booking experience for an airline?

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What this question tests

Product improvement under an extreme framing: identifying the worst friction in an unfamiliar journey and proposing a targeted fix.

How to approach it

  1. Pick a concrete worst-case scenario, such as a canceled or significantly delayed flight with poor rebooking support.
  2. Identify the core pain points: lack of proactive communication, confusing rebooking flow, and unclear compensation policy.
  3. Propose a concrete fix, like proactive push notifications with rebooking options the moment a delay is confirmed.
  4. Consider feasibility, since this requires real-time data integration with the airline's operational systems.
  5. Define success as reduced customer support contact rate and faster rebooking completion time.

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