Behavioral question
How would you influence the partner teams to make the right decision when you don't have supporting data?
- Wish
- Behavioral
- Hard
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What this question tests
Influence and persuasion skill in ambiguous situations lacking hard evidence, tested on the substitute mechanism used.
How to approach it
- Situation: describe a real case where a decision needed partner-team buy-in but no supporting data existed yet.
- Task: state the specific disagreement or hesitation from the partner team.
- Action: describe building a case through alternative evidence, qualitative user signals, competitive precedent, or a small, fast, low-cost validation like a quick prototype.
- Action: describe aligning on a shared, low-risk first step, a time-boxed pilot with a clear kill criterion, rather than asking for full commitment upfront.
- Result: state the outcome, the partner team agreeing to the pilot, which then generated the data to support the bigger decision.
- Reflection: note the general principle, when data doesn't exist, reduce risk through scope and speed, not through argument alone.
What a strong answer includes
- Shows a concrete substitute for hard data, competitive precedent or a fast pilot, rather than relying purely on rhetorical persuasion.
- Proposes a scoped, reversible first step as the actual mechanism of influence, a realistic and effective tactic.
- Reflects with a clear, generalizable principle rather than a one-off anecdote with no broader lesson.
Common mistakes
- Describing persuasion purely through argument or authority with no proposed way to generate evidence.
- Picking a story where data actually existed, contradicting the premise of the question.
Likely follow-up questions
- What if the partner team still refused after the pilot proposal?
- How do you decide how much risk to take on without data?
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- You are the product manager of a video conferencing app (before COVID). You ran a customer satisfaction survey with 400,000 respondents and received the following results: 40% responded with a score of 2, while 40% responded with a score of 4 on a 1-5 scale. How would you use these results?Google · Behavioral · Hard
- Some companies don't think they need PMs. Even Google didn't have one for a while. They think they don't need them. What's your opinion?Google · Behavioral · Hard
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- How do you define and track leading vs lagging indicators in product strategy?Paytm · Behavioral · Hard
More questions from Wish
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop