Product design question
How would you redesign Zomato's app to target business lunches?
- Zomato
- Product design
- Medium
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What this question tests
Product design for a narrow occasion based segment with different needs than casual dining.
How to approach it
- Define the segment: office workers booking a 45 to 60 minute lunch for 2 to 6 people during a workday.
- List their specific needs: speed of ordering or seating, predictable bill splitting, and proximity to office.
- Contrast with casual diners who optimize for discovery and price, not speed.
- Prioritize speed and predictability: guaranteed seating within a set time and pre set menus for faster ordering.
- Propose office radius filters, quick lunch pre-fixe menus with a promised turnaround time, and one tap bill split.
- Define success as booking to seating time and repeat weekly usage by the same office cluster.
What a strong answer includes
- Picks a real occasion specific need, speed and predictability, rather than generic discovery improvements.
- Uses a concrete target, for example assuming a promised 10 minute seating guarantee for pre-fixe lunch bookings.
- Addresses bill splitting explicitly, since group expense splitting is a known office lunch friction point.
- Considers partner restaurant incentives, like off peak slot discounts to fill lunch capacity.
Common mistakes
- Redesigning the whole app instead of the specific lunch use case.
- Ignoring that business lunches often involve expense reports or company accounts.
Likely follow-up questions
- Would you build this as a separate mode in the app or a standalone product?
- How would you get restaurant partners to commit to a seating time guarantee?
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More questions from Zomato
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop