Product design question
What improvements would you suggest for the Zomato app?
- Zomato
- Product design
- Medium
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What this question tests
Product-improvement reasoning for a food-delivery app, requiring a specific, well-justified fix tied to a real user or business metric.
How to approach it
- Pick a specific pain point, e.g. inconsistent delivery-time accuracy, a frequently cited frustration for food-delivery apps generally.
- Propose a focused improvement: more accurate, dynamically updated ETAs that factor in live restaurant prep-time data, not just a static estimate at order time.
- Explain why this matters: inaccurate ETAs are a leading driver of support complaints and refund requests, directly affecting unit economics.
- Consider a secondary improvement tied to the same theme, like proactive notifications when an order is running late, reducing anxiety-driven support contacts.
- Define success as ETA-accuracy rate (actual versus promised delivery time) and reduction in delivery-related support tickets.
What a strong answer includes
- Picks one specific, well-known pain point rather than a scattershot list of generic improvements.
- Ties the fix to a measurable business cost, support tickets and refunds, not just user annoyance.
- Proposes a concrete mechanism, live prep-time data, not a vague 'improve the algorithm' statement.
Common mistakes
- Naming generic ideas like 'better UI' or 'more restaurants' with no specific mechanism or metric.
- Ignoring the direct cost of the problem, like support tickets and refunds, which is what would justify the investment.
Likely follow-up questions
- How would you get accurate live prep-time data from restaurants that may not track it well?
- How would you balance ETA accuracy against giving users an appealingly fast estimate?
More product design questions
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- Design a new feature for Zomato that could help users choose healthier dining options. Walk us through your design process.Zomato · Product design · Medium
- Which existing feature on Zomato would you sunset or redesign? why?Zomato · Product design · Hard
- How would you redesign Zomato's app to target business lunches?Zomato · Product design · Medium
- How would you improve the recommendations for Zomato?Swiggy · Product design · Easy
- How would you enhance restaurant ratings for both dining and delivery services?Zomato · Product design · Medium
More questions from Zomato
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop