Product design question
Which existing feature on Zomato would you sunset or redesign? why?
- Zomato
- Product design
- Hard
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What this question tests
Product judgment on prioritization and sunsetting, not just adding features, including the ability to argue for removing something.
How to approach it
- List Zomato's current features: search and discovery, delivery, dine out reservations, reviews, and loyalty.
- Pick one with weak usage, for example the dine out reservation flow, which competes with direct restaurant booking and Google.
- State the evidence you would want: booking completion rate, restaurant partner adoption, and use versus calling the restaurant directly.
- Decide sunset versus redesign based on whether the underlying need is still valid but poorly served.
- Propose redesigning it into a lighter waitlist or queue feature integrated with restaurant POS instead of a full reservation system.
- Define success as restaurant partner retention and fewer no show bookings.
What a strong answer includes
- Picks a specific, plausible weak feature instead of a vague answer like reviews need work.
- Backs the choice with an assumable metric, for example under 5 percent of diners use in app reservations.
- Explains why redesign beats outright sunset: the underlying job, skipping the line, still matters to users.
- Flags the stakeholder cost to restaurant partners before recommending change.
Common mistakes
- Picking a feature to sunset with no reasoning tied to usage or business impact.
- Treating sunset and redesign as the same decision without weighing them separately.
Likely follow-up questions
- What data would change your mind between sunsetting and redesigning?
- How would you communicate this change to restaurant partners who depend on it?
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- How would you redesign Zomato's app to target business lunches?Zomato · Product design · Medium
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- How would you enhance restaurant ratings for both dining and delivery services?Zomato · Product design · Medium
More questions from Zomato
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop