Product design question
Netflix rating page is annoying for the users. What will you do to fix this?
- Netflix
- Product design
- Easy
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What this question tests
Tests diagnosing a specific UX friction point and proposing a targeted, low-friction fix rather than redesigning the whole feature.
How to approach it
- Clarify what makes it annoying: likely the interruption timing (rating prompt appears mid-viewing or right after finishing, breaking flow) or a clunky multi-step rating UI.
- Propose fixing timing: move the rating prompt to a natural break point, like when the user returns to browse next, rather than immediately post-episode.
- Propose simplifying the interaction: a quick thumbs up/down as the default fast path, with detailed star or reason-based rating available only if the user wants to go deeper.
- Consider making it optional and low-pressure: a small, dismissible prompt rather than a full-screen interruption demanding a response before continuing.
- Define success: rating submission rate (should rise since friction drops) and, critically, no increase in session abandonment right after the prompt appears.
What a strong answer includes
- Diagnoses the likely specific friction (interruption timing, multi-step UI) instead of vaguely agreeing the page is 'annoying'.
- Proposes a concrete simplification (thumbs up/down as fast path) that reduces effort without eliminating the ratings signal Netflix needs.
- Uses an illustrative number, e.g. assume the current rating completion rate is only 10% due to friction, and targets meaningfully improving that.
- Picks a guardrail metric, session abandonment right after the prompt, ensuring the fix doesn't just move the annoyance rather than remove it.
Common mistakes
- Proposing to remove ratings entirely, losing valuable recommendation-model signal instead of reducing friction.
- Redesigning the whole feature without pinpointing what specifically makes the current experience annoying.
Likely follow-up questions
- How would you make sure the simplified rating still gives the recommendation model enough signal?
- How would you test whether the new prompt timing is actually less annoying, not just less visible?
More product design questions
- How would you improve Netflix?Spotify · Product design · Easy
- Design Netflix for Senior Citizens (Goal: Increase engagement time).Microsoft · Product design · Medium
- How would you go about designing a skip feature for a video streaming service?YouTube · Product design · Medium
- You have decided to build the feature 'Sharing recommendations' for Netflix. What happens next?LinkedIn · Product design · Medium
- How would you use generative AI to create dynamic, personalized trailers for each user to increase engagement at Netflix?Netflix · Product design · Hard
- What parameters will you take into consideration while designing a recommendation engine for Netflix?Google · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop