Product design question
Pick one feature in a product like Stripe that you would improve — what would you change and why?
- Stripe
- Product design
- Medium
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What this question tests
Focused product critique, picking one specific improvement and justifying it with a real user or business impact.
How to approach it
- Pick one specific Stripe feature, such as the Dashboard's dispute management flow or Checkout's customization options.
- State the current gap clearly, for example merchants lacking clear guidance on how to respond effectively to a dispute.
- Propose a concrete change, like a guided response flow with evidence templates based on the dispute reason code.
- Explain why this matters, tying it to reduced dispute losses or faster resolution time for merchants.
- Define a success metric, such as dispute win rate improvement or reduced average time to submit evidence.
What a strong answer includes
- Picks one specific, well scoped feature rather than a vague improve the whole product answer.
- Grounds the improvement in a concrete merchant pain point, like uncertainty in dispute response, not a cosmetic UI complaint.
- Ties the change to a measurable business outcome, like dispute win rate, for merchants using Stripe.
Common mistakes
- Choosing a cosmetic change instead of one tied to real merchant impact.
- Failing to define how the improvement's success would actually be measured.
Likely follow-up questions
- How would you validate that merchants want this change?
- How would you prioritize this against other Dashboard improvements?
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More questions from Stripe
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop