Strategy question

Should Lyft build ride scheduling functionality?

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What this question tests

Strategic feature go or no-go reasoning weighing user demand against operational complexity.

How to approach it

  1. Clarify the use case: airport trips, recurring commutes, or advance-planned events.
  2. Assess user demand: scheduling reduces anxiety for time-sensitive trips like flights.
  3. Assess operational complexity: guaranteeing driver availability at a future time is hard and risks no-shows.
  4. Weigh against competitors already offering it reliably, as a competitive-gap consideration.
  5. Recommend yes, but scoped narrowly first, e.g. airport-only, before a broad rollout.
  6. Define success as scheduled-ride fulfillment rate.

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