Metrics question
You have seen a 10% decrease in total bookings on Airbnb this month. What will you do?
- Airbnb
- Metrics
- Medium
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What this question tests
Root cause diagnosis under ambiguity, a core PM skill for responding to a sudden, unexplained metric decline with structured investigation.
How to approach it
- Confirm the scope of the decline: is it global or concentrated in specific regions, listing types, or user segments.
- Check for external explanations first, such as seasonality, a major news event, or a competitor promotion.
- Check for internal explanations: a recent app change, pricing update, or a bug in the booking flow.
- Segment the data by funnel stage to see if the drop is in search, listing views, or final checkout.
- Once the cause is isolated, propose a targeted fix and a plan to monitor recovery week over week.
What a strong answer includes
- Checks external causes, seasonality or a competitor event, before assuming an internal product bug, avoiding a wrong first guess.
- Segments the decline by funnel stage, distinguishing a demand problem from a conversion problem.
- Proposes a monitoring plan after the fix, showing the investigation does not stop at diagnosis alone.
- Assumes an illustrative comparison, such as checking if the 10 percent drop matches the same period last year.
Common mistakes
- Jumps straight to a fix without first isolating whether the cause is external or internal.
- Looks only at the aggregate number and never segments by funnel stage, region, or listing type.
Likely follow-up questions
- What would you check first if the drop turned out to be seasonal?
- How would you rule out a tracking or data pipeline error before concluding it's a real decline?
- How would you communicate this investigation's findings to leadership under time pressure?
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- Define success metrics for the Airbnb traveler booking experience.Instacart · Metrics · Medium
- How would you determine success for the "Things to do" feature in Airbnb?Airbnb · Metrics · Medium
- How would you measure the satisfaction of hosts on Airbnb?Airbnb · Metrics · Medium
More questions from Airbnb
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop