Behavioral question

How do you determine what customers want and need?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Whether your approach to understanding customer needs is systematic and evidence based rather than just intuition.

Start with what customers say they want, through interviews, support tickets, and reviews, since stated needs surface real pain points.
Separate stated wants from underlying needs by asking why repeatedly, since customers often ask for a feature that solves a deeper problem differently.
Layer in behavioral data, like usage logs and drop off points, since what customers do can contradict what they say.
Validate with a lightweight test, a prototype or a smaller rollout, before committing full engineering effort.
Give a concrete example from your own experience to ground the answer.

Distinguishes qualitative discovery (interviews) from quantitative validation (usage data), showing both are needed.
Gives a real example where the stated request differed from the actual underlying need.
Mentions closing the loop, going back to customers after shipping to confirm the need was actually met.

Chapters of the AI PM course that teach what this question tests.