Product design question

If Adobe wanted to make creative tools more accessible to beginners, what would you build first and why?

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What this question tests

Prioritization for making a creative tool suite accessible to beginners, requiring a specific first build, not just a feature list.

How to approach it

  1. Clarify whether this is about a specific tool or Adobe's suite broadly, since the first move differs.
  2. Identify the single highest friction barrier: the blank canvas and tool complexity of flagship apps, versus a more guided experience elsewhere.
  3. Propose building first: AI guided templates within the flagship apps that translate a simple text description into a starter design.
  4. Justify prioritizing this over other ideas: it meets beginners where intimidation is highest, not only in an already simpler product.
  5. Define success: first project completion rate for new users guided through this flow versus those starting from a blank canvas.

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