Product design question
If Adobe wanted to make creative tools more accessible to beginners, what would you build first and why?
- Adobe
- Product design
- Medium
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What this question tests
Prioritization for making a creative tool suite accessible to beginners, requiring a specific first build, not just a feature list.
How to approach it
- Clarify whether this is about a specific tool or Adobe's suite broadly, since the first move differs.
- Identify the single highest friction barrier: the blank canvas and tool complexity of flagship apps, versus a more guided experience elsewhere.
- Propose building first: AI guided templates within the flagship apps that translate a simple text description into a starter design.
- Justify prioritizing this over other ideas: it meets beginners where intimidation is highest, not only in an already simpler product.
- Define success: first project completion rate for new users guided through this flow versus those starting from a blank canvas.
What a strong answer includes
- Picks one specific first build instead of a list, answering the build first framing directly.
- Explains why this beats simply pointing beginners to a simpler product, since flagship app intimidation is the bigger unaddressed problem.
- Uses first project completion rate, directly tied to whether beginners actually succeed.
Common mistakes
- Giving a list of ideas instead of committing to what to build first.
- Ignoring that Adobe already has a simpler product and not explaining why this is still needed.
Likely follow-up questions
- How would you avoid cannibalizing Adobe Express by making the flagship apps easier?
- What would you measure to know if beginners are actually retained, not just onboarded?
More product design questions
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- How would you improve Twitter?PayPal · Product design · Easy
- Give an example of a badly designed product.Adobe · Product design · Easy
- How would you improve Uber?PayPal · Product design · Easy
- Create a smartphone for a 6-year-old.Adobe · Product design · Medium
- What is your favorite product? Why?PayPal · Product design · Easy
More questions from Adobe
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop