Behavioral question
Tell me a time when you designed a product feature that didn't go well. And how did you overcome that situation?
- Amazon
- Behavioral
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Behavioral interviewing on failure and resilience: whether the candidate takes ownership and shows genuine learning, a bar-raiser style question.
How to approach it
- Pick a real feature that genuinely underperformed or failed, not a thinly disguised success story.
- State the situation and task: what you were trying to achieve and why, briefly.
- Describe the action: what you actually built and shipped, and be honest about the flawed assumption behind it.
- Explain what went wrong specifically, such as a wrong assumption about user behavior or a missed technical constraint discovered post-launch.
- Describe how you responded: what data you gathered, how quickly you diagnosed the issue, and what you changed.
- Close with the concrete lesson learned and how you have applied it differently since, showing genuine growth rather than a rehearsed platitude.
What a strong answer includes
- Owns the failure directly and names the specific wrong assumption, rather than blaming external factors or teammates.
- Shows a fast, data-driven response to the failure, for example a specific metric that revealed the problem within days of launch.
- States a concrete behavior change since then, applied in a later, different situation, proving the lesson actually stuck.
Common mistakes
- Choosing a story that is not really a failure, undermining the authenticity the question is probing for.
- Blaming others or external circumstances instead of taking ownership of the decision.
Likely follow-up questions
- What would you do differently if you faced the same situation again today?
- How did this experience change how you validate assumptions before launching now?
More behavioral questions
- How do you define a good PM vs. a bad PM?Google · Behavioral · Easy
- What is the most challenging project you have been on?Adobe · Behavioral · Easy
- How do you make sure you keep improving as a PM?Google · Behavioral · Easy
- How do you motivate a Product team?Amazon · Behavioral · Easy
- How do you prioritize requirements?PayPal · Behavioral · Easy
- Tell me about a time when you used data to influence/persuade people.PayPal · Behavioral · Easy
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop