Behavioral question

Tell me about a time you had to change a KPI.

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What this question tests

Judgment in metric selection, showing the candidate can recognize and correct a flawed or misleading KPI.

How to approach it

  1. Set the scene: the original KPI, why it was chosen, and what went wrong, like it being easy to game or not tied to real value.
  2. Explain the specific signal that revealed the KPI was flawed, such as the metric improving while a downstream outcome worsened.
  3. Describe the new KPI chosen and why it better reflects the real goal.
  4. Explain how you got stakeholder buy-in to change a metric people were already tracking and reporting on.
  5. State the result after the change, including any resistance faced along the way.

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