Behavioral question

Tell me about a time you had to kill a feature.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Ability to make and own a hard prioritization call, sunsetting work, and communicating that decision responsibly.

Describe the feature, who used it, and the signal that led you to consider killing it.
Explain the data or qualitative evidence that confirmed the decision, such as low usage or high maintenance cost.
Describe how you communicated the decision to affected users and internal stakeholders.
Explain how you handled any pushback from users who relied on the feature.
State the outcome and what you learned about sunsetting features responsibly.

Uses a specific, real feature and a clear data driven reason for killing it, not a vague underperformance claim.
Shows a thoughtful communication plan for affected users, such as advance notice and a migration path.
Reflects on handling pushback constructively rather than ignoring the affected user segment.

Describes killing the feature with no mention of how affected users were communicated with.
Gives no clear data or reasoning behind the decision, sounding arbitrary.

Chapters of the AI PM course that teach what this question tests.