Behavioral question
What is the most innovative thing you've done?
- Amazon
- Behavioral
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Ability to demonstrate original thinking, Amazon's Invent and Simplify, with a concrete, quantified story.
How to approach it
- Situation: pick a real project where the existing approach was clearly inadequate.
- Task: state the constraint that forced a non-obvious solution, limited budget, no precedent, or a tight timeline.
- Action: describe the specific unconventional idea and why it wasn't the obvious first choice.
- Result: quantify the outcome, time saved, cost avoided, or an adoption number, to prove it worked, not just that it was clever.
- Reflection: note what made it innovative specifically, simplification, a new mechanism, or combining existing tools in a new way.
- Keep the story tightly scoped to one decision, not a whole project history.
What a strong answer includes
- Picks something genuinely non-obvious, not a routine process improvement mislabeled as innovative.
- Quantifies impact concretely, for example cutting onboarding time from two weeks to three days.
- Explains the reasoning behind the idea, not just the what, which is what interviewers actually probe for.
Common mistakes
- Describing something that was simply 'doing the job well' rather than a genuine departure from the norm.
- No measurable result to prove the innovation actually mattered.
Likely follow-up questions
- What pushback did you get on the idea?
- How did you know it was working before committing fully?
More behavioral questions
- How do you define a good PM vs. a bad PM?Google · Behavioral · Easy
- What is the most challenging project you have been on?Adobe · Behavioral · Easy
- How do you make sure you keep improving as a PM?Google · Behavioral · Easy
- How do you motivate a Product team?Amazon · Behavioral · Easy
- How do you prioritize requirements?PayPal · Behavioral · Easy
- Tell me about a time when you used data to influence/persuade people.PayPal · Behavioral · Easy
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop