Behavioral question
What leadership principles do you relate to the most?
- Amazon
- Behavioral
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests genuine familiarity with Amazon's Leadership Principles and self-awareness about which ones the candidate actually embodies.
How to approach it
- Pick one or two specific principles, like Customer Obsession or Bias for Action, not a shallow list.
- Explain concretely why it resonates, tied to how you actually work.
- Give a brief, specific example where you demonstrated it.
- Connect it to why it matters for the role you're interviewing for.
What a strong answer includes
- Picks principles genuinely reflected in real work history, backed by a concrete story.
- Avoids picking the most generic principle with no example to back it up.
- Shows self-awareness by explaining why that principle specifically.
Common mistakes
- Reciting a principle's definition without a personal example.
- Picking a principle at odds with the rest of the candidate's story.
Likely follow-up questions
- Tell me about a time you demonstrated that principle.
- Which principle do you find hardest to live up to?
- How would you apply that principle in this role?
More behavioral questions
- How do you define a good PM vs. a bad PM?Google · Behavioral · Easy
- What is the most challenging project you have been on?Adobe · Behavioral · Easy
- How do you make sure you keep improving as a PM?Google · Behavioral · Easy
- How do you motivate a Product team?Amazon · Behavioral · Easy
- How do you prioritize requirements?PayPal · Behavioral · Easy
- Tell me about a time when you used data to influence/persuade people.PayPal · Behavioral · Easy
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop