Behavioral question

You are asked to do customer research to launch a new feature that helps streamline the process for Uber drivers picking up people from large events (concerts, games, etc.). Walk us through how you would prepare a report.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Research methodology and structured communication: can the candidate plan a customer research effort and present it as a clear, actionable report.

Confirm the research goal: understanding driver pain points specifically during large event pickups, not general driving experience.
Choose methods: driver interviews near event venues, ride data analysis for those time windows, and a short driver survey.
Recruit a representative sample: drivers across different cities and event types, such as concerts and sports games.
Structure the report: problem context, methodology, key findings ranked by frequency and severity, and recommended next steps.
Include supporting evidence, like direct driver quotes and specific data points, to back each finding.
End with a clear recommendation on which pain point to solve first and how to validate the proposed fix.

Structures the report around ranked findings and a clear recommendation, not just a raw data dump.
Combines qualitative interviews with quantitative ride data, giving both depth and statistical backing to the findings.
Names a specific, realistic sample plan, drivers across multiple cities and event types, rather than a vague 'talk to drivers'.
Ends with an actionable next step, not just a summary of what was learned.

Describes only the research method with no plan for how findings become a structured report.
Gives no prioritization among findings, leaving the reader without a clear recommendation.

How would you validate that the top finding is truly the highest priority to fix?
How would you handle conflicting feedback between drivers in different cities?
How would you present this report differently to executives versus the engineering team?