Behavioral question
Can you tell me about a time where where you you had to deal with customer complaints?
- Rakuten
- Behavioral
- Easy
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What this question tests
Customer empathy and resolution skill under a real STAR example.
How to approach it
- Pick a specific real complaint situation, not a hypothetical.
- Describe the situation: what the customer was upset about and its severity or scope.
- Describe the action: how you listened, diagnosed the root issue, and communicated with the customer or the supporting team.
- Describe any product or process change made as a result, not just a one-off fix.
- Describe the result: customer outcome and any broader improvement that prevented recurrence.
- Note how you followed up to confirm resolution.
What a strong answer includes
- Uses a specific real complaint rather than a generic 'customers are sometimes unhappy' framing.
- Shows genuine listening and root-cause diagnosis before proposing a resolution.
- Connects the individual complaint to a broader product or process fix, not just a one-time apology.
- Ends with a measurable or observable improvement, like reduced repeat complaints.
Common mistakes
- Focusing only on placating the individual customer without addressing the underlying issue.
- Giving a vague example with no specific detail about what went wrong or how it was fixed.
Likely follow-up questions
- What change did you make to prevent this complaint from recurring?
- How do you prioritize which complaints turn into product changes?
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More questions from Rakuten
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop