Behavioral question

What do you know about Rakuten?

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What this question tests

Genuine company research depth, showing the candidate understands Rakuten's actual business beyond the name.

How to approach it

  1. State Rakuten's core business: a Japanese ecommerce and internet company with a large marketplace plus cashback and fintech services.
  2. Mention its ecosystem strategy, bundling ecommerce, mobile, travel, and financial services under one loyalty points system.
  3. Note its global reach, including Rakuten's US cashback business and international investments.
  4. Mention its mobile carrier expansion in Japan as a newer, capital intensive strategic bet.
  5. Connect this knowledge to why you're interested in the specific team or role you're interviewing for.

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