Behavioral question
What do you know about Rakuten?
- Rakuten
- Behavioral
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Genuine company research depth, showing the candidate understands Rakuten's actual business beyond the name.
How to approach it
- State Rakuten's core business: a Japanese ecommerce and internet company with a large marketplace plus cashback and fintech services.
- Mention its ecosystem strategy, bundling ecommerce, mobile, travel, and financial services under one loyalty points system.
- Note its global reach, including Rakuten's US cashback business and international investments.
- Mention its mobile carrier expansion in Japan as a newer, capital intensive strategic bet.
- Connect this knowledge to why you're interested in the specific team or role you're interviewing for.
What a strong answer includes
- Names specific business lines, the ecommerce marketplace, cashback, and fintech, rather than a vague 'it's a Japanese company'.
- Mentions the unified points and loyalty ecosystem strategy, which is genuinely distinctive to Rakuten's model.
- References the mobile carrier expansion, showing research beyond the most obvious, well known part of the business.
- Ties the company knowledge back to genuine interest in the specific role, not just reciting facts.
Common mistakes
- Confusing Rakuten with a generic ecommerce company with no specific detail about its actual businesses.
- Reciting facts with no connection to why it matters for the role being interviewed for.
Likely follow-up questions
- What part of Rakuten's business model interests you most?
- How would you apply this knowledge to the role you're applying for?
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More questions from Rakuten
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop