Product design question

Design social features for Coinbase.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product sense applied to a regulated, trust sensitive category where social features carry real risk.

Clarify the goal: retention, education, or driving trading volume through social proof.
Segment Coinbase users: crypto curious beginners versus active traders.
Identify the tension: features like copy trading or chat drive engagement but can enable pump and dump behavior and scams.
Prioritize a lower risk feature for beginners, like shareable watchlists or portfolio milestones.
Propose shareable anonymized portfolio milestones, not real time balances, plus moderated educational discussion threads.
Define success as weekly active social users without a rise in scam related support tickets.

Explicitly weighs regulatory and reputational risk before proposing anything.
Chooses passive social proof over active chat, since chat is a common scam vector on crypto platforms.
Gives an illustrative number, for example assuming 10 percent of active users would share a milestone if prompted.
Builds in guardrails: no real dollar amounts shown publicly, no unsolicited DMs between users.

Proposing generic social features like likes and chat without addressing crypto specific scam risk.
Ignoring that Coinbase is a regulated financial product, not a typical consumer app.

Chapters of the AI PM course that teach what this question tests.