Product design question
How do you improve the check out experience for Airbnb?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product improvement thinking for a conversion-critical booking flow, targeting the specific moment where hesitation and drop-off happen.
How to approach it
- Scope narrowly to the checkout moment: from selecting dates and a listing to completing payment, not the whole search and discovery flow.
- Identify pain points: uncertainty about total cost with fees added late, hesitation about a new host's reliability, and a payment flow that feels slow on mobile.
- Propose showing the full price breakdown, including cleaning and service fees, upfront at the listing stage rather than only at final checkout.
- Add a trust-boosting element at checkout, host response rate and recent review highlights, right next to the payment button.
- Define success as checkout completion rate and reduction in cart abandonment at the payment step specifically.
What a strong answer includes
- Targets the exact drop-off point, late fee disclosure, a well-documented real complaint about Airbnb's booking flow.
- Adds a trust signal precisely at the moment of hesitation, right before payment, instead of somewhere else in the flow.
- Picks a funnel-specific metric, payment-step abandonment, rather than overall booking conversion.
Common mistakes
- Redesigning the whole search and discovery experience instead of focusing on the checkout step itself.
- Ignoring the well-known late-fee-disclosure complaint as the most likely cause of drop-off.
Likely follow-up questions
- How would you A/B test showing total price earlier without hurting initial listing appeal?
- How would you build trust for a brand-new host with no reviews yet?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop