Product design question

How do you improve the check out experience for Airbnb?

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What this question tests

Tests product improvement thinking for a conversion-critical booking flow, targeting the specific moment where hesitation and drop-off happen.

How to approach it

  1. Scope narrowly to the checkout moment: from selecting dates and a listing to completing payment, not the whole search and discovery flow.
  2. Identify pain points: uncertainty about total cost with fees added late, hesitation about a new host's reliability, and a payment flow that feels slow on mobile.
  3. Propose showing the full price breakdown, including cleaning and service fees, upfront at the listing stage rather than only at final checkout.
  4. Add a trust-boosting element at checkout, host response rate and recent review highlights, right next to the payment button.
  5. Define success as checkout completion rate and reduction in cart abandonment at the payment step specifically.

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