Product design question

How would you design a gaming app for elderly people?

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What this question tests

Whether you can design for an underserved segment using real constraints like vision, motor skill, and isolation, not stereotypes.

How to approach it

  1. Clarify the goal, whether this is cognitive wellness, pure entertainment, or connecting with grandchildren, since it changes the design.
  2. Segment elderly users by tech comfort and physical ability rather than treating them as one uniform group.
  3. Identify pain points: small text and buttons, complex rules, isolation, and unfamiliarity with touchscreens.
  4. Prioritize simplicity and social connection, games playable remotely with family, over competitive mechanics.
  5. Propose a concrete concept: simplified card or trivia games with large text, voice prompts, and a play-with-grandkids mode.
  6. Define success metrics like weekly return rate and session length, with a guardrail on frustration signals like repeated mis-taps.

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