Product design question

How would you design a product on Coinbase that helps first-time crypto users understand risk and make informed investment decisions?

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What this question tests

Product design balancing education, trust and regulatory responsibility for a high risk financial product aimed at novices.

How to approach it

  1. Define the user: someone with little crypto experience, at real risk of an uninformed, emotionally driven decision.
  2. Identify the core tension: Coinbase wants trading volume, but a genuinely protective product must sometimes slow the user down before a risky trade.
  3. Propose risk tiered onboarding that gates access to highly volatile assets behind a short, plain language risk explainer for that asset.
  4. Propose in context nudges before a large or first time volatile purchase, showing a simple risk summary rather than a generic disclaimer.
  5. Define success: reduction in rapid buy sell reversals among new users, alongside standard funnel metrics.

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