Product design question

What are the different problems that Instacart would see in their delivery experience? How would you prioritize the problems?

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What this question tests

Ability to map a full user journey, surface real pain points, and prioritize them with a clear framework.

How to approach it

  1. Map the delivery journey: order placed, shopper picks items, substitutions happen, delivery arrives, and post-delivery support.
  2. List concrete problems at each stage: out-of-stock substitutions the customer dislikes, shopper picking wrong or low-quality items, and late or missed delivery windows.
  3. Prioritize using an impact versus frequency framework, weighing how many orders each problem touches against how much it hurts trust.
  4. Rank substitutions as the top issue, since it happens on nearly every order and directly affects satisfaction and refund rates.
  5. Propose next steps for the top problem, like a pre-approved substitution preference set by the customer before shopping begins.

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