Behavioral question
Tell me about a product you love, but you can't get any of your friends to adopt.
- Behavioral
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Whether the candidate has genuine product taste and can reason about adoption barriers beyond the product's own merit.
How to approach it
- Pick a specific, real product you genuinely use, and state clearly why you personally love it.
- Name the specific value it provides you, tied to a concrete use case, not a vague 'it's just great'.
- Explain the actual barrier to friends adopting it, such as a steep learning curve, a niche use case, or a switching cost from an existing habit.
- Show empathy for why the barrier is legitimate from your friends' perspective, not dismissive of their choice.
- Reflect briefly on what this reveals about adoption in general, connecting it to product thinking.
What a strong answer includes
- Picks a genuine, specific product and use case rather than a generic popular app to sound impressive.
- Names a real adoption barrier (switching cost, niche use case) rather than blaming friends for 'not getting it'.
- Connects the story to a broader product insight about adoption, showing reflective thinking, not just a personal anecdote.
Common mistakes
- Picking an obviously mainstream product that undermines the premise of friends not adopting it.
- Blaming friends instead of analyzing the real adoption barrier.
Likely follow-up questions
- What would it take to lower that barrier for your friends?
- Have you seen a similar adoption barrier in a product you've worked on?
More behavioral questions
- How do you know when to cut corners to get a product out the door?Shopify · Behavioral · Medium
- How do you define a good PM vs. a bad PM?Google · Behavioral · Easy
- How did you handle communicating with various types of stakeholders on a project you recently ran and what did you find most effective?Google · Behavioral · Easy
- How do you make sure you keep improving as a PM?Google · Behavioral · Easy
- What kind of project would you like to work with?Google · Behavioral · Easy
- How would you keep developers working on a product motivated and turning out quality work?Shopify · Behavioral · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 13: Lead the room: staff moves, forward-deployed PM, and the portfolio
- Chapter 14: Get the job: the AI PM interview loop